When beauty meets online performance it’s a beautiful balancing act.

Luxe Beauty founder Jane Graves has created an incredibly loyal, incredibly authentic beauty brand that is built around trust and transparency. With a strong e-commerce platform, Jane reached out to Juicebox on how to improve her website performance.

Juicebox was able to identify a few key components of Luxe Beauty’s website that would help make it more attractive to search engines and perform better.

We started with minimizing image and video size, reorganizing the different web assets to load faster and minimizing small pieces of code to help make it perform faster.

The result? A 71% jump in direct sales traffic. vs. previous month. Now that’s making a site run as smooth as coco butter.