Escape Day Spa’s biggest event of the year was a block party they hosted. But COVID shut that down fast so we had to adapt.

So here is what we did. Carrie and Alicia at Escape Day Spa needed to drive revenue to replace their biggest event of the year, a block party in the Edgewood neighborhood of Homewood, Alabama. Because of COVID they weren’t allowed to do a full in person event so they came to us to replace the event with a digital initiative.

The result? 12 days of Escape-mas. Sounds cheesy, but an additional $40k in revenue would say otherwise. We worked with the team to do a full video and photoshoot to capture high-quality images. We then worked with the team on a month-long campaign that drove foot traffic, gift card sales and overall revenue to the business!